Who Are We?

Our “Who We Are” Positive Community Norms messaging campaign is a prevention strategy based on social norms theory. All of the data is gathered from local assessments of youth, parents and community members. The messaging focuses on correcting various misperceptions about the behaviors and attitudes of youth and adults in Martin County regarding underage drinking. Most youth are making healthy choices; most parents are setting rules and expectations; and most community members support efforts to prevent underage drinking and its harmful effects. The goal of the “WHO WE ARE” campaign is to grow the goodness that already exists in our community!


94% of parents do not allow youth to drink alcohol in their home.


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